3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing Strategies for Online Success
Product DescriptionFor businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively [...]
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
Product DescriptionNonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide–a practical manual for nonprofit staff written in non-technical language–prepared by experts in the field based on real-life experiences [...]
e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
Product DescriptionWhether you’re operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you’ll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step [...]
Internet Marketing: Integrating Online and Offline Strategies
Product DescriptionThis text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or [...]
Marketing Strategies For Profit (anybody Can Do This)
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